Most webmasters when they hear the word link building want to recoil in shock and fear. This is because they are aware of the amount of work necessary to keep their rankings up in the search engines. In addition, because of all the recent algorithm changes, it is difficult to know exactly what the best linking strategy is that you can use.
Understanding what Google wants is the key to success in link building. Google is looking for ongoing high quality and diversified links that are representative of the kind of information that’s on your website.
While it is often difficult or sometimes close to impossible to build the right kind of quality links that Google is looking for, at least being aware of what they want is a step in the right direction and will help.
Google has had an ongoing ‘war’ against gray hat and black hat search engine optimization tactics, should be all the information you need to know about the importance of ongoing high quality white hat backlinks.
I’m telling you these things because I understand how difficult it is for you have a ongoing high quality linking profile without help. This is because building these kind of links is an investment in time, expertise and the ability to reach out and connect with dozens sometimes even hundreds of other webmasters in order to accomplish this task.
So what should you do if you are trying to build ongoing links? You have several choices:
- Build links yourself and devote 1 to 2 hours a day to this process with no guarantee of success and lots of frustration.
- Outsource to people who understand exactly how to do this and have a long and successful track record of helping webmasters rank their websites.
Let’s talk about number one first.
You will need to understand that only the absolute best high quality backlinks should never used when linking to your website. In addition, there are other concerns such as link diversity, anchor text diversity, IP variations, the amount of links that your site receives each month, and even the PR of the links.
Of course there are other considerations but these are just a few that you will need to take seriously.
My personal advice is that you should not devote a lot of time to link building unless you really understand exactly what you’re going. This is because there are constant updates to the search engines that can hamper months of hard work and unless you fully understand how to do back linking correctly, you may actually be wasting huge amounts of your time and even hurt your rankings.
On the other hand, if you hire professionals that deal with link building on a daily basis, you are much more likely to receive high quality links that your website will need, to not only rank well, but remain ranked over time.
This is the real benefit of ongoing link building, especially if it’s done by professionals that understand fully how to create natural looking and a good diversified link profile.
Make sure that if you choose to outsource, that the company or person who’s going to help you, fully understands all of these techniques and has repeatedly ranked other websites successfully and kept them ranked for long periods of time.
Finally, if you do hire an outsourcer to do your link building, make sure they’re using 100% white hat tactics because these are the best overall link building strategies that Google fully supports and will continue to do so in the future. If you have any questions about this process will certainly be glad to assist you when you contact us today.