Yahoo Paid Directory Submission Benefits: Part 2 - Why It's Worth It?

The evidence in favor of signing up for the Yahoo Directory is not overwhelming, but it is compelling in it's own way. Opinion among SEO experts is split about 50/50, but those who say it's worthwhile have some arguments that make the $300 investment seem like a trivial cost if you've got the budget for it.

"I was found in many more countries than before." The English-speaking world is still the predominant force in the online marketplace, no mistake -- but with the economy in the West still suffering mightily, up-and-coming markets such as India and China are becoming excellent sources of income for infopreneurs as well. A listing on the Yahoo Directory gets those foreign eyes on your site, which can be a big step upward for the right businesses.

"Many of my competitors have the link, and Google recognizes the link as an authority one." This is simple, resonating SEO logic : if your competitors are doing something, and they rank higher than you do, you should do what they're doing better than they're doing it. For something binary like 'are you listed on the Yahoo Directory?', you can't really do it better, but you can at least match what they're doing. If you have more backlinks than they do, but they're still higher-ranking, it's actually fairly likely that the huge power of the one Yahoo Directory backlink is making the difference.

"Google even suggests a listing in the Yahoo! Directory as a way to get into their index." It turns out that Google's spiders crawl and index everything on the Yahoo Directory on a very regular (like hourly) basis. So not only do you get a high-authority backlink, but you're basically guaranteeing for a year that every change that happens on your site gets carried through to Google as quickly as possible. Especially for a blog or a web portal, that kind of constant attention from Google is huge.

"If you can get your site listed within the first 10 pages of your chosen category then their is a pretty good chance that you will get some page rank juice." Page Rank is the all-important Google statistic that measures your page vs. the others on the Internet. Even having a PR of 1 will set you apart from the billion page-rank-zero sites out there in many ways. For that reason alone, a clever webmaster can exploit the Yahoo Directory for some serious side benefits.

"Yahoo has a dozen different directories and your site will likely get listed in every single one of them." This isn't really a major selling point, but it's worth noting: a Yahoo Directory listing isn't a single backlink, it's 12 high authority backlinks. That means a lot more linkjuice than the initial arguments made it sound like, and that can be worth quite a bit.

So, in short, yes -- you should submit your site to Yahoo Directory. Just keep in mind that if you don't do it right, you might end up spending the $299 submission fee and then not getting listed. To keep that from happening, read Part 3.

Releated Articles

• Yahoo Paid Directory Submission: Part 1 - Is Yahoo Paid Directory Worth $299 Every Year? - Describes whether a Yahoo Directory link worth the money.
• Yahoo Paid Directory Submission: Part 3 - How to succussfully get listed in yahoo directory - Describes how to get listed in the Yahoo Directory the first time.

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