What is Link exchange?

I have some blogs and I need some links. I have started to learning about link building. I have came to know "Link exchange" is a method of building link. What is this link exchange, and how to exchange links?

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What is Link exchange?

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Oct 27, 2011
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Exchange Links
by: Kashem

Link Exchange is trading links between two sites. For example Site A links to Site B . In return , Site B links back to Site A.

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