Search Engine Optimization Importance

Before you submit your site to directories, you have to “optimize” your Web pages. Optimization means ensuring that search engines would indeed recognize the subject of your Web page. To understand what this means, let us assume that you are selling jewelry.

If you follow the window display tactics of jewelry shops, you might decide to get excellent photographs and fill your Web pages with these photographs. You hope that people would be interested in these beautiful pictures and would come shopping.

Unfortunately on the Internet people do not notice shops as they pass by. They have to be led in some way to your Web site first before they see the pictures you have laid out tastefully.

Search engines, that bring the largest visitor traffic to Web sites, won’t recognize that your subject is jewelry from the pictures alone. These engines become aware of sites and their content through automated software that does not have human perceptiveness.

It is words on your Web pages, not pictures, that these automated software would be able to recognize. So you have to use words to tell the search engines that your topic is jewelry. The word jewelry, and other related words like necklaces, rings, bangles and so on, must appear on your Web page at certain prominent places. The words must also be used at certain places in the underlying code that would not be visible on your page itself.

Another aspect of optimization is navigation.

Often, you would have to include several pages on your Web site to talk about your entire product range. You might also prefer to have separate pages of jewelry, necklace, ring, bangle, and so on. That would increase your chances of being found at search engines.

When you use more than one page, you have to lead not only visitors but also the search engines to the other pages. This is what navigation achieves. And navigation can be done in search engine friendly and unfriendly ways.

If you do not know how to optimize your Web site for search engines, you should seek the help of someone who knows.

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