Link Building Services

Natural Link Profile

Building a natural link profile is one of the best ways to improve your page rank on the major search engine as it shows that other people value and respect the content of your website enough to direct traffic there from their own pages. However, it is much harder to build an organic profile, where people link naturally to your site due to the content, than an artificial profile, where you place links all over the place. In terms of link profiles and page rank, a few quality links always give you a better score than dozens of weak links.

Building a Natural Link Profile

It takes time and effort to build an impressive natural link profile, as you need to create content that people find interesting and relevant to their work and then get them to link to your page. At all times, you need to think about the quality and authority of the pages that link to your site. Search engines value content written by professionals and experts in each field on sites hosted by relevant organizations. Links from these sites significantly improve your page rank. While having a truly natural link profile, where people link to your site without prompting, is hard so you might want to:

  • Make reciprocal links - This involves checking out the competition and finding sites similar to your own. Then, you can get in contact with the owners of these pages and ask them to put a link to your site if you put a link to their site in your text. While this does improve your page rank, it also improves theirs, so you need to be careful as to the number of sites with which you connect.
  • Commenting on blogs and forums - Blogs and forums may help to promote your site, but the search engine algorithms take into account the number and quality of posts and comments that you make. Therefore, it's worth investing a bit of time in building a good reputation, making conversation with people and only giving links to your page when it is absolutely relevant to the thread. Under no circumstances should you have your link as part of your profile, as this counts against your page rank.
  • Writing interesting content about other people - Any professional webmaster keeps an eye on where their web traffic comes from, so putting links to other relevant websites highlights you as someone worth investigating. You may find that they link back to your site as a thank you or because they feel that what you have to say is interesting and relevant.
  • Use the local government - Getting a link to your site from any government page looks impressive, but you have to be selective about which sites you approach. Having your company listed on the chamber of commerce website as part of a directory of local businesses doesn't hurt, but it looks better if the anchor text appears as part of an article, as this confers a lot of the page authority.

Above all, when building a natural link profile, remember the word natural. Putting links to your site on directory pages or just randomly onto forum threads gives you the necessary count, but the modern search engine algorithms do not take these links seriously. Likewise, doing a lot of work building many quality links in a week is great, but if you don't do anything for months after, you start to look suspicious. Your best bet is to approach the problem honestly, as the search engine algorithms find and return websites with meaningful and relevant content, and any attempt to defraud them never works for long.

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