How To Measure Quality Of Links

Knowing how to measure quality of links to your page is much more important than building the quantity of the links. You could have 100 pages showing links to your website, but if these are just link sites or pages with no other content, then they are pretty much worthless in terms of your search engine ranking.

Being Picky

In this respect, it is worth being picky about who you let link to your site, but it can be difficult knowing how to measure quality of links. The major search engines use links to determine popularity, but the new Farmer algorithm is aimed at stopping people from mindlessly linking to dozens of pages. Therefore, the following categories are taken into account to determine link quality:

The authority of the originating page – Page authority is measured by the quality of its content that in turn is determined by the reputation of its authors. For example, an education page written by qualified teachers and educators will have a higher page authority than one written by parents. The content here will be popular and highly trusted, which means that if you can get a link to your site here, you are able to inherit some of this authority. Obviously, the more popular the page, the more requests the authors will have to place links to other websites, so you'll need to be fairly persistent and persuasive.
The anchor text – people who create keyword based articles are examples of how to measure quality of links to different pages, as the search engines take into account the surrounding text to check for legitimacy. For example, if you search for "baseball", pages that are about the sport will score highly for quality anchor text, while pages that are dictionaries or spun articles will score lowly. It's worth checking out the whole site that is linking to you, making sure that it is relevant to your content and appears to have been written coherently.
The page rank – the rank of the page that links to your site is calculated by its popularity and quality of content. Each time someone clicks on the site, the rank goes up, and you'll get a better quality of link from higher ranked pages. In terms of being picky, it's better to be one of a few links from a great page than one of hundreds from an SEO page.

Useful Tools

While it's important to know theory behind how to measure quality of links to your site, but actually working out the calculations can feel more like guesswork without the proper tools. Many programs are available that will help you get a picture of the pages at which you are looking. To help you choose, try to find one that:

Displays the page rank of the site you are viewing.
Scans and calculates all the incoming and outgoing links to the site. You will want to avoid very high and very low numbers for both in and out going links. Too high suggests the author will accept anybody, and too low means the page won't be popular enough for you
Compares the site to other similar pages.
Returns useful information such as the number of hits and qualifications of the authors.

Knowing how to measure quality of links can be an exact science, and it's one that is worth spending time and money on if you're serious about improving the visibility of your site. Getting a good selection of back links to your site can be a more effective way of increasing your page rank that stuffing your code full of keyword based articles, no matter how well written.

References

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