Link Building Glossary

Having a working link building glossary will be important when you first set up a commercial website as you'll be trying to do as much as possible to get your website recognized and improve your page rank. If you know what terms such as SEO, anchor text and link baiting mean, then you can begin to take advantage of some of the tools available to help you get meaningful links from other websites that will improve your site's credibility.

A Simple Link Building Glossary

Anchor text - the most important part of your link building glossary, the anchor text refers to the words that people can click on to reach your site. In most common internet browsers, these words appear as blue and will be underlined, and will generally be the name of your website instead of an actual website address. Good anchor text will have the website name as the clickable part, and will be part of a meaningful and coherent article.

Inbound link - any link on an outside website that people can click on to reach your site. This is different from an outbound link, which appears on your site leading traffic away from your pages. The location of these inbound links is used to calculate how popular your page is, as well as the number of other websites that link directly to your site.

Link bait - this part of your link building glossary refers to the writing of anything that is deliberately controversial or attention-grabbing as a means of getting people to read your site and place links for other people to see what you're talking about. This could be an outrageous view point that you make on your company's blog or a time-limited special offer for new customers.

Page authority - a score for each page for how seriously the search engines regard the content of the site. This score is usually dictated by the organization who hosts the pages and the people who contribute to the content. For example, a website on robotics written by scientists hosted by MIT will carry much more authority than one put together by a local enthusiast and hosted on a free website domain. Your website will inherit some of the originating page's authority if you can get them to link to your page, as the search engines will recognize that your site is held in high esteem.

Page rank - refers to where your site will appear when people search for particular keywords, and each search engine has a separate algorithm for calculating a website's page rank. Your page rank is determined partially by the number of hits each keyword brings up, but is also affected by the number and the quality of links that direct traffic to your website. You can increase your page rank by building quality links.

SEO - stands for "search engine optimization" and aims to improve the page rank of your website through a variety of means so it displays near the top of search engine results. The simplest way to do this is stuff your website with articles with a high relevant keyword density, but the latest algorithms that use page authority in its calculations frown on this practice. Other SEO techniques include link baiting, hiding keywords in the source code for each page and building a high number of links.

The above is intended as a simple link building glossary to get you started in the world of SEO and is not designed to be exhaustive. What should come through is the need for quality of inbound links, rather than the quantity. Quality links involves a lot more work than just spreading the word on forums and directories, and helps to improve your page rank massively.

Related Articles

• How to Get Links?
• Natural Link Profile
• Links Quality Signals
• Linking Building Tips

Specially Designed Services

• Link Building Packages
• Offshore SEO Link Builder
• Monthly Link Building
• Offshore VA

Why WeBuildLink.com!

Why WeBuildLink.com

Your Search For Link Building Service Ends Here.

Human Powered

We have a 40 member-SEO -team. All submissions are 100% manual.

Years of experience

Our team has good expertise in all SEO services.Some have around 5 years experience in link building.

Regular Reporting

We provide detailed reports of the work done at the end of each assignment.

Low Cost Service

Because labor is relatively inexpensive here, we are able to perform these services at an affordable cost.

Superior Customer Support

We answer clients query within 24 hrs.

Specialty in Link Building

Because we specialize solely in providing Internet technology and marketing, we stay focused and up-to-date.

• You will have definitely
  a good start with us! Hundreds of website owners are satisfied with our service. You will be, too. more
• Your Search For Link Building Service Ends Here. Since 2005, professionals working at WeBuildLink have served more than 2000 website owners and SEO companies. Most of our clients are repeat customers and our #1 source for new customer referrals.