Increasing Traffic With Web Widgets

You can create a small application using, say JavaScript, and distribute it to other webmasters to put on their sites. If the application adds value to their websites, many webmasters would be willing to install it. And the code snippet will contain a link back to your site.

What these code snippets, called widgets, typically do is to display non-static content on the page it is installed on. It can be an on-screen clock, stock market ticker, news ticker, current weather, latest joke or something else. The value added by the snippet can be the light diversion provided by the joke, or high value information provided by a news ticker on the page's topic.

Why Should Webmasters Install Third Party Code?

Consider Google's AdSense. What the program provides is a widget, a small JavaScript application that you include in your webpage code. The result will be that Google will select an ad that is closely related to the topic of your page, and display it dynamically whenever your page is downloaded.

Because the ad is highly relevant to the page topic, many readers are likely to click on it to get more information. And Google pays the webmaster a share of the revenue that it gets from the advertiser for each click. This revenue potential is a major incentive for the webmasters to install the widget on their page.

Widgets become popular by providing revenue potential, or by adding organic value to the page (as in the case of a stock market ticker on an investment page), or in some other way that webmasters consider value.

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What's in It for the Widget Supplier?

When other webmasters install your widget containing a link to your site, what happens is that:

• Interested people click through the widget to your website, bringing you traffic.
• Even more webmasters see it, and add the widget to their own pages if they think it adds value to the pages, thus spreading the traffic sources even further.
• The number of back links to your site increase by thousands.

How Do You Use Widgets for Traffic?

Proceed as follows:

• Decide how you can provide some small thing of value to other webmasters, a thing that is also related in some way to your own product or service. The more significant the value the more compelling your widget will come across.
• Create a widget that provides this value. You can find widget creation tools at resources like http://www.widgetbox.com/ and others.
• Include keywords relevant to your business in the link text that links back to your site through the widget.
• Promote your widget by listing it at widget sites like the widgetbox mentioned above, and in other ways. Offer it to webmasters at your site, clearly bringing out the value it provides to the webmasters.

That's about it. If widgets are something that fits with your business strategy, it can produce great results (even though not on a Google or Amazon scale).

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