How to Use Social Bookmarking for Website Promotion and Back links.

Website promotion involves telling people about your website, and getting them interested enough to visit it. Social bookmarking is one way to do this.

In this article we explain what social bookmarking is, why it is important and how to use it for promoting your website.

What Is Social Bookmarking?

Social bookmarking is similar to ordinary bookmarking. You mark a page so that you can come back to it quickly. Paper pages might be folded at a corner, or a bookmark card inserted in the book on the relevant page.

If the pages are Web pages, you have to adopt a different practice. Web browsers typically provided a bookmarking tool called ‘Favorites’ or something else. You just added a Web page you liked to your list of favorites. You could then come back to it simply by clicking the relevant link.

Then appeared social bookmarking sites like del.icio.us where you can create a personal account, and then add the Web pages you liked (along with some comments). That is social bookmarking.

Why is Social Bookmarking Important?

Social bookmarking is ‘social’ in that you can share your bookmarks and comments with other people. You tag your bookmark with relevant words, and people searching by those words can come across your bookmark.

This makes it possible for you to bring interesting Web content that you create to the attention of people interested in your topic. Bookmark your page and tag it with relevant keywords.

Social bookmark sites are hugely popular, and if even a fractional percentage land on your bookmark, it could amount to hundreds of people. If your title and comments are intriguing or otherwise interesting, many of these people can click through to your webpage.

You would have a new source of traffic!

How Do You Social Bookmark?

You can proceed as follows:

• Create an account with the social bookmarking site. A 2008 survey indicates that Digg, Technorati, delicious, Propeller, Stumbleupon, reddit, fark, newsvine, Slashdot and mybloglog were the top ten social bookmark sites.
• Once you are logged into your account, you can comment on the stories i.e. the pages to which existing bookmarks lead, tag them and even vote on them.
• You can also add your own bookmarks, to your (or other interesting) Web pages, and add a comment. You might also be possible to add tags, or at least select the category to which the page belongs.
• There would now be a live link to the bookmarked page. Users of the site searching by the tags or categories can come across your bookmarks. If it is interesting, they are also likely to click through to the bookmarked page.
• Users can vote on the stories, and those stories with maximum votes go to the front page where thousands of people will see them. This can mean thousands of people visiting the bookmarked page.

How to Go About Social Bookmark Marketing

• Start by creating accounts with several popular social bookmarking sites
• Get to know the culture and practices at each
• Add your web pages or blog posts, along with comments and tags
• Make sure that the title and comments are interesting and nor run-of-the-mill type. Only then will people click through.
• Get social bookmarking buttons using tools like http://addthis.com and display these on your web pages or blog posts that you wish to be bookmarked. People can then simply click this button and add the page or post to their favorites
• Provide some real value through these pages or posts so that people will feel favorably inclined to you (and do business with you)
• Cultivate friends at the bookmark sites to help you along (and help them in return)

Social bookmarking is a growing phenomenon and the number of participants has exceeded the critical mass to attract marketers. Your business also can benefit from it provided you go about it the right way.

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