How to Use Podcasts for Web Traffic and Back Links

Many people don't like to read yet they want information, know-how and other things that written material can give. Podcasts can give all these to them. Podcasts make audio or video recordings of the material and make it available for download to iPods or computers.

You can add tags to podcasts, making it easy for search engines to index them relevantly. Once indexed, people can find the specific podcasts that they are looking for.

Podcasts are not just the audio or video recording. Along with the recording an RSS text file that describes the recording and its location on the Web is also uploaded. People can then subscribe to the RSS feed and receive all updates.

The Importance of Podcasts

Podcasts are similar to blogs in that both are updated periodically. However, podcasts are more powerful because:

• Spoken words establish an immediate connection with listeners that written words cannot
• Human voice can convey emotions with superb effectiveness that formatting and “emoticons” of the written word cannot
• You can listen to podcasts while engaged in activities such as exercising that makes reading inconvenient or impossible

Podcasts are becoming the rage everywhere. Entertainment, education, information and other value can be delivered through podcasts.

Your business can use podcasts to for marketing communications, say a Press Release or presentation.

How Do You Create Podcasts?

• Go to http://audacity.sourceforge.net/ and download a program to record your spoken words in a sound file. You can also use the Sound Recorder utility of Windows for this purpose.
• Get a good quality microphone that you can attach to your computer.
• Start the sound recording program and speak your podcast content into the microphone.
• You can edit the recorded file, change playback speed and volume, and do other things using the programs
• You now have to convert the sound file into an MP3 format. The conversion can be done using the LAME MP3 plug-in that also is available at the audacity site above. There are also other converters available on the Web.
• Now create an RSS podcast feed (a text file containing XML tags and relevant information in each tag). You can use RSS generators on the Web, such as the one at http://www.tdscripts.com/webmaster_utilities/podcast-generator.php for the purpose
• Validate the feed at, say http://validator.w3.org/ or other validation sites.
• Submit your feed to podcast directories like http://www.digitalpodcast.com and others.
• Tag the podcast with words people are likely search your topic. This is best done using iTunes as a large majority of podcast listeners use iPods to do it. Drag the podcast to iTunes (a free program) and right-click. Select the “Get Info” option. Fill out the information, and put your website URL in the comments box (along with any other info). In practice, you might initially need some help to fill out the info. Find competent help.
• For each episode of the podcast, create a Web page and provide a summary of podcast, optimized for relevant keywords. Don’t forget to include a highly visible subscription link to your podcast on that page.
• Promote your feed and the Web pages through different kinds of links that point to them.

The increasing popularity of podcasts make it imperative that marketers use these also instead of depending solely on written communications. Podcasts can be created with tools available free on the Web, and then promoted through podcast directories and text-based search engines.

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