How to Use Flickr for Web Site Promotion and back links

Though primarily a photo-sharing site, Flickr has the potential to generate traffic to your website and improve its search engine ranks.

It has the potential, but can harm your cause unless you work along Flickr lines. Remember that it is a site for sharing stunning photos. Upload only high quality photos and take part in Flickr discussions to inform or help (and not just to pitch your business).

What is Flickr

Flickr is a photo-sharing community administered by Yahoo, and you can log in using your Yahoo login name and password. Once logged in, you can

• Select a screen name that has not already been taken
• Create a profile that tells the Flickr community who you are
• Upload photos
• Add a description to the photos
• Tag the photos with relevant words
• Join Flickr groups that focus on particular interests
• Share your photos with the groups you join
• Participate in Flickr community discussions

How to Promote Your Business using Flickr

Flickr Terms of Service prohibits commercial use. Keep this condition in mind as you proceed. Focus on the photographs and photo-sharing. Use the promotional potential in an incidental manner.

• Screen Name: Use your website URL as your screen name. Everybody seeing your photos will then also see the URL.
• Profile: Your profile is meant to introduce you to the Flickr community. Naturally, you can tell about your business in the profile. Just don’t try to make the profile a sales copy.
• Photos: Upload those photos that has some relevance to your business, say high quality photos of your product, or something related.
• Description: You can include a live (clickable) link to your web page, with keyword-rich text, in the photo description. Make sure the link and text are relevant and not inappropriate.
• Tagging: You can add tags to your photos. Tag them with keywords relevant both to the photo and your business.
• Flickr Groups: Find Flickr groups relevant to your business and join them. Share your photos with group members.
• Participate: Don’t just focus only on your own photos. Comment on the photos of others. Take part in community discussions. Become an active and friendly member of the Flickr community.

Why Flickr?

The promotional options discussed in the previous section make joining Flickr an attractive proposal. You can build contacts and create awareness about your business. Top quality photographs can create a good impression about you in the minds of the Flickr users (many of whom might be your potential customers).

The links to your site from Flickr can also enhance your link popularity (if Flickr administrators do not add a ‘nofollow’ tag to the links). If the links are relevant to your site topic, it can help your search engine rank. Higher search engine ranks increases the visibility of your website.

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