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How Forum Posts Can Bring Web Traffic and Back Links

Before the arrival of blogs, discussion forums were the venues where people interested in a particular topic had conversations. Forums are more tightly knit communities because you have to register as a member and log in before participating. Only seriously interested people took the trouble.

Even now there are many active forums with many of them allowing you to promote yourself, or even to sell your stuff. There are forums for every kind of interest. By selecting a forum related to your business and participating actively, you can get several benefits.

Benefits of Forum Participation

You can create a “signature” file that represents your profile. You tell other forum members what you do, and include a link to your business website. This signature file is accessible to all forum members. If your posts and comments are interesting, many members will check this profile.

In addition, your user id that appears with all your posts and comments is typically a live link to your website. It is easy for interested readers to click through to your website, and learn about your business.

If you consistently provide value through your posts and comments, many readers can feel inclined to do business with you. Even if they do not initiate a business transaction, you are likely to get many visitors through the live links.

If the forum does not use a ‘nofollow’ tag with the links, the links can also enhance your link popularity and thus your search engine positions. And that means even more traffic.

Forum Participation Etiquette

Below is a list of important points for successful forum participation.

  • Create an account with each forum
  • Login using the user id and password
  • Read the FAQ of the forum to understand
  • How to create a signature file and what is allowed in the file
  • Rules for commenting on posts
  • Rules for start a new thread, i.e. topic for discussion
  • How to interact properly in the forum; most forums impose rules and suspend or ban you if you disregard these
  • Create your signature file with allowed links. Carefully note how to create live links.
  • Before starting your participation, observe what members are discussing, what kinds of reactions the posts and comments elicit from participants and so on to get a feel for the forum culture.
  • Follow the discussion threads and see whether you can make a valuable contribution
  • When you are ready, use the comment box to enter your views on, or reply to, a post or a comment on the post. Because you are logged in, your signature file link will automatically be added to the comment.
  • Before you start a new post of your own (called a thread), check that the topic has not already been initiated by someone else. Duplicate threads are frowned upon.
  • Be careful to get along well with other community members. Bad mouthing only creates enemies while you want friends to do business with, or at least visit your site.

Participating in active forums can bring a steady flow of traffic to your website if you follow the rules and comment or post regularly. After you have become a ‘respected’ member, you can also try to sell your product or service if the forum rules allow it.

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