Directory Submission: Significance and Benefits
Online directories are websites whose main content consists of clickable live links to other websites. The listed websites are classified into meaningful categories and sub categories. A visitor to the directory can drill down to a desired category and click on a link that promises information the person is looking for.
Compared to the typical search engine experience of wading through tens of websites (and finding most of them irrelevant), getting just the right information is quicker with good directories. Such directories are human-edited unlike search engines where information is collected and arranged by software robots that work with "algorithm". The human factor leads to more relevant information.
Submitting websites to quality directories is an essential link building strategy of a balanced search engine optimization process.Though directory submission might seem like an "old fashioned" method of building links, it is still one of the most reliable methods for building quality links to your website.
What is Directory Submission?
Directory submission initiates the process of adding your website to a Web directory. You select good quality directories that list information-rich websites and submit certain details about your website to them, typically using the Submit URL link that appears at the top of the page. Directories list websites under relevant categories and you will usually have to navigate to the category that is most appropriate for your site before clicking the Submit URL link.
Search engines look at the quality of links that point to your site. If a link comes from a relevant category of a directory that has earned a reputation for listing only information-rich sites, the engine will assign the link a high value. Many such quality links can improve your search engine rank and make your site appear among the top pages.
Benefits of Directory Submission
Link Juice: Many high quality links mean high link juice for your website. High link juice means higher search engine visibility, i.e. your site will appear among the first few search results when someone searches using words you have optimized for. On the other hand, websites with excellent content might never make it to the top if they lack link juice (or link popularity, to use the conventional term).
Direct Traffic: While higher search engine ranking is typically the prime objective of directory submission, directories can also bring substantial traffic directly. Reputed directories like Yahoo and niche directories focusing on special topics are good traffic generators. Many Web users resort to directories to search for what they want because of the more relevant results they usually provide.
Targeted Visitors: A person who has taken the trouble to navigate through categories and sub-categories in a directory is much more likely to be looking for a specific topic. Compare this with the several attempts a search engine user often has to make to find exactly what the person is looking for. You are thus more likely to get highly targeted visitors through directories.
Quicker Search Engine Indexing: Reputed directories with substantial content receive search engine visits more frequently than normal websites. If your website is listed in a frequently-crawled directory it is likely to come quicker to the attention of search engines. This is in addition to the higher value search engines assign to links from well-organized directories full of information-rich content.
We will next look at the issue of selecting "good" directories that is likely to provide worthwhile link juice, at least in the longer term.
Current Directory Submission Offer at WeBuildLink.com:
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